Meta has quietly launched the AI fashion app Style Sketch, helping users digitize their existing clothes and generate personalized outfit ideas using artificial intelligence. The app is currently available on iOS and Android in Indonesia, Singapore, and Thailand, with no global expansion plans disclosed so far.
Style Sketch supports connection with Instagram, automatically creating a virtual wardrobe based on photos posted by users. Users can also manually add items by taking pictures, recording short videos, or uploading images from their phone’s gallery. The system recommends outfit combinations by considering both the user’s wardrobe and personal style, and showcases virtual try-on results using avatars that match the user’s body shape and skin tone. Users can further specify a particular item for styling inspiration or input their travel destination, length of stay, and planned activities to receive daily outfit suggestions tailored to the weather forecast.
The app was first spotted by social media consultant Matt Navarra. In the face of AI fashion apps like Alta and Google Photos’ digital wardrobe feature, Meta’s potential differentiating advantage may lie in its deep integration with Instagram, leveraging the platform’s existing user photos and style data to enhance the overall outfit experience.
Style Sketch is part of Meta’s recent strategy to expand its AI application portfolio. Previously, the company launched the AI pet app Waddle World, the game creation tool Pocket, and the AI video app Vibes. According to a previous report by The Wall Street Journal, Meta CEO Mark Zuckerberg plans to accelerate the release of new applications, using AI to boost development efficiency. These moves indicate that Meta is striving to extend its AI capabilities into an increasing number of standalone consumer-facing use cases.