Introducing Businesses in ChatGPT

November 10, 2026 Claim your business, keep your information current, and understand how people engage with you in ChatGPT We’re introducing Businesses in ChatGPT in beta, giving businesses a new way to connect with the 1.2 billion people who use ChatGPT each week. Through Business Hub⁠(opens in a new window), businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT. In addition, we are adding a powerful new way for businesses to interact with users via Business Agents, starting with eligible ecommerce and online service businesses in the U.S. Together, these products create more ways for businesses to connect with people as they explore options and make decisions. They strengthen how people discover and interact with businesses in ChatGPT through broader business coverage, up-to-date information, and the ability to connect with a business through its Business Agent. Throughout these experiences, protecting the trust people place in ChatGPT remains our North Star. Claim your business in ChatGPT In Business Hub, companies can claim their organization in ChatGPT and, once verified, update key details and add self-service product feeds with pricing and availability. This gives businesses a new way to provide information to ChatGPT, helping people explore products and services using the most accurate and up-to-date details. Any eligible business located where ChatGPT is available can claim their business in ChatGPT through Business Hub. Existing OpenAI Enterprise customers and advertisers can work directly with their OpenAI representative to claim their business. Shopify merchants can connect their store from Business Hub or the Shopify admin to streamline verification. Eligible products from Shopify merchants are already integrated into ChatGPT through Shopify Catalog. Understand how people engage with your business Business Hub provides aggregated insights into how people engage with a business in ChatGPT. This includes the number of mentions and website clicks a business receives. Businesses can also explore discovery topics—common themes across conversations where their website is cited. These insights can help businesses understand how they’re represented and find opportunities to improve the information they share. We’ve designed these insights to protect user privacy. We don’t share users’ conversations or Business Agent chats with businesses. Insights are aggregated and are only available when there are enough conversations or interactions to meet certain thresholds. Bringing agentic capabilities to businesses After claiming their business in ChatGPT, eligible organizations can build, test, and launch a Business Agent—a new way to answer questions and help people explore their offerings. When a business appears in a model response, people can click to see the business’s ChatGPT profile. If a Business Agent is available, customers can choose to start a conversation with the business to explore its offerings and ask follow-up questions. For example, someone comparing products could ask about the differences between two options and which features fit their needs. A Business Agent could help them explore those questions using the business’s information. For customers, this can make it easier to understand whether an offering is the right fit. For businesses, it creates a way to help interested customers learn more through a personalized conversation. The Business Agent conversation is clearly labeled, separate from the customer’s original ChatGPT conversation, and distinct from ChatGPT’s independent answers. Businesses can also sponsor their Business Agent⁠ and use it as the destination for ChatGPT Ads to reach more potential customers. Sponsored placements are clearly labeled and separate from ChatGPT responses. Business Agents are now available to eligible ecommerce and online service businesses in the United States. Learn more about eligible categories here⁠. Building a home for businesses in ChatGPT As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to connect through AI. Today’s announcement is an early step in bringing businesses more deeply into ChatGPT. We’re starting with the foundations: accurate business information, useful insights, and conversations that help people make informed decisions. Over time, we plan to expand Businesses in ChatGPT and Business Agents to more markets and business categories, and build tools for organizations with more complex needs. As the platform evolves, we’ll explore more ways for businesses to connect with customers—directly or through agents—in ChatGPT and beyond. Our goal is to make ChatGPT more useful for people making decisions, and give businesses new ways to participate and grow. Learn more and⁠ claim your business in ChatGPT.⁠ Keep reading ProductNov 9, 2026 ProductNov 5, 2026 ProductNov 4, 2026