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Meta confirms that the AI app Muse has surpassed 10 million users, with shopping emerging as its core use case.

During its Q3 2026 earnings call, Meta confirmed that the number of users of its AI agent app, Muse, has surpassed 10 million; approximately 25% of new users engage with it daily, with shopping being the most frequent activity—over a quarter of active shopping users spend more than $200 per transaction on average. Meanwhile, Plaid reported that its payment connector’s API calls on Muse have reached an all-time high.

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AI’s promise to boost efficiency has not been fulfilled: Over half of managers say employee performance evaluations have become more difficult.

A Nielsen survey of 1,700 executives across seven countries found that more than 50% of managers believe AI tools make it difficult to trace employees’ work outputs, thereby increasing the complexity of performance evaluations. Meanwhile, 78% have adjusted their evaluation criteria to place greater emphasis on prompt‑engineering skills and AI‑assisted judgment; however, 46% of managers are using AI to support decision‑making, raising concerns about fairness and bias.

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